Effective Date: August 27, 2026

Black Diamond Athletics ("BDA," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how Black Diamond Athletics collects, uses, stores, and protects information when you visit our website, register for programs, submit a form, communicate with us, use our website chat, or otherwise interact with us.

Our website is located at https://www.blackdiamond-athletics.com.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Black Diamond Athletics, we may collect information including:

Information you provide directly

• Parent or guardian name

• Athlete's name

• Date of birth or age

• Email address

• Phone number

• Mailing or billing address

• Emergency contact information

• Program or class information

• Registration information

• Payment and transaction information

• Information submitted through contact forms, registration forms, surveys, or website chat

• Communications you send to us

• Information you provide when requesting information about our programs

• Other information you voluntarily provide

Because BDA offers programs primarily for children and teenagers, some information we collect may relate to minors. We generally collect information about minor athletes from or with the involvement of their parent or legal guardian.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser and device type

• Operating system

• Pages visited

• Referring website

• Date and time of visits

• General website usage information

• Cookies and similar technologies

Wix and other services integrated with our website may use cookies, analytics tools, pixels, and similar technologies. Wix notes that third-party applications and services may have their own privacy practices.

2. How We Use Your Information

We may use information we collect to:

• Respond to questions and requests

• Contact you about programs, classes, camps, teams, clinics, and events

• Process registrations and payments

• Manage athlete and family accounts

• Communicate schedule changes, reminders, cancellations, and other important information

• Provide customer service

• Send requested information

• Send marketing emails and text messages when you have provided the appropriate consent

• Follow up with individuals who have expressed interest in our programs

• Improve our website, programs, and customer experience

• Understand website traffic and usage

• Administer promotions or special offers

• Maintain business and transaction records

• Prevent fraud, abuse, or unauthorized activity

• Comply with applicable laws and legal obligations

3. Text Messages and SMS Communications

If you voluntarily provide your phone number and separately consent to receive text messages from Black Diamond Athletics, we may send you text messages related to programs, inquiries, registrations, reminders, events, promotions, and other communications consistent with the consent you provided.

Message frequency may vary. Message and data rates may apply.

You are not required to consent to marketing text messages in order to submit an inquiry or purchase a service.

You may withdraw your SMS consent at any time by replying STOP to a message. You may reply HELP for assistance.

After you send STOP, we will take reasonable steps to stop sending additional SMS messages to that number, except for messages necessary to confirm your opt-out or as otherwise permitted by applicable law.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

HighLevel's current messaging requirements require affirmative SMS consent, prohibit pre-selected consent boxes, and require STOP/HELP mechanisms and sender identification.

4. Email Communications

If you provide your email address, we may use it to respond to your inquiry, provide requested information, administer your account or registration, and, where permitted and appropriately consented to, send promotional or marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Transactional or service-related emails may continue when necessary to provide services you have requested.

5. GoHighLevel

Black Diamond Athletics uses GoHighLevel/HighLevel as a customer relationship management and communication platform.

We may use HighLevel to manage information such as:

• Names

• Phone numbers

• Email addresses

• Lead and customer information

• Communication history

• Forms and inquiries

• Appointment or registration information

• Marketing preferences

• SMS and email consent

• Website chat communications

HighLevel may process information on our behalf to provide CRM, communication, automation, and related services.

Black Diamond Athletics remains responsible for determining how customer information is collected and used through our HighLevel account. HighLevel's own policies apply to its processing of information as a service provider.

6. Sharing of Information

We do not sell your personal information.

We may disclose personal information when reasonably necessary to operate our business and provide services, including to service providers that assist with:

• Website hosting

• Customer relationship management

• Email communications

• SMS communications

• Registration and scheduling

• Payment processing

• Website analytics

• Advertising and marketing

• Information technology

• Customer service

• Business operations

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use-case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This language is included specifically to address current HighLevel SMS/A2P requirements regarding mobile information and SMS consent data.

We may also disclose information when required by law, court order, legal process, or governmental authority, or when necessary to protect our rights, property, users, or the safety of others.

7. Payments

When you make a payment to Black Diamond Athletics, payment information may be processed by third-party payment processors.

We generally do not store complete credit card or debit card numbers on our own systems. Payment processors may collect and process payment information according to their own privacy policies and security practices.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Make the website function properly

• Remember preferences

• Analyze website traffic

• Understand how visitors interact with the website

• Improve website performance

• Measure advertising effectiveness

• Provide relevant marketing or advertising

Wix provides tools for managing cookies and consent, including the ability to allow visitors to decline certain non-essential cookies.

Third-party services used on our website may also place cookies or use tracking technologies according to their own policies.

9. Analytics and Advertising

We may use third-party analytics and advertising services to understand website traffic, measure advertising performance, and improve our marketing.

These services may collect information about your interaction with our website, such as pages visited, approximate location, device information, and referral information.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and tracking technologies.

10. Children's Privacy

Black Diamond Athletics provides athletic and educational programs for children and teenagers.

Our website may collect information about minor athletes when a parent or legal guardian submits information for registration, inquiries, scheduling, or participation in our programs.

We do not knowingly use a child's personal information for independent marketing purposes without appropriate parental involvement or consent.

Parents or legal guardians may contact us to ask about information we maintain about their child or to request correction or deletion of information, subject to applicable legal and operational requirements.

11. Photos and Videos

Black Diamond Athletics may photograph or record athletes during classes, practices, events, competitions, performances, camps, or other BDA activities.

Any use of photographs or videos for promotional or marketing purposes should be governed by the applicable photo/video release or consent provided during registration or participation.

If you have questions about a specific photograph or video, please contact us.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

13. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide services

• Maintain business and financial records

• Communicate with customers

• Fulfill legal or contractual obligations

• Resolve disputes

• Enforce agreements

• Maintain appropriate records of registrations and participation

Retention periods may vary depending on the type of information and the purpose for which it was collected.

14. Your Choices and Privacy Requests

Depending on applicable law, you may have rights concerning your personal information, including the ability to request access, correction, or deletion of certain information.

You may also:

• Unsubscribe from marketing emails

• Opt out of marketing text messages by replying STOP

• Request information about how your information is used

• Ask us to correct inaccurate information

To submit a privacy-related request, contact us using the information below.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, social media platforms, registration systems, payment processors, or other services.

We are not responsible for the privacy practices, security, or content of third-party services.

We encourage you to review the privacy policies of any third-party service before providing information to it.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, technology, services, or legal requirements.

When we make changes, we will update the Effective Date at the top of this policy.

17. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Black Diamond Athletics
Pleasant Grove, Utah
Website: https://www.blackdiamond-athletics.com
Email: blackdiamondathleticsut@gmail.com
Phone: 385-269-0384

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