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Effective Date: September 18, 2026

Black Diamond Athletics is a DBA of UTAH CHEER PROS ASHLEY A HETHERINGTON SOLE MBR ("Black Diamond Athletics," "we," "us," or "our").

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.blackdiamond-athletics.com/, contact us, register for or participate in our programs, submit a form, communicate with us by phone, email, or text message, or otherwise interact with us.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect information such as:

Information You Provide

• Name

• Email address

• Telephone or mobile phone number

• Mailing or billing address

• Information about classes, programs, registrations, or services you request

• Information you provide when contacting us

• Information submitted through website forms

• Payment and transaction information when you register for or purchase our services

• Other information you voluntarily provide to us

Information Collected Automatically

When you visit our website, certain information may be collected automatically by us or by third-party services we use. This may include:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring website

• Date and time of visits

• General website usage information

• Cookies and similar technologies

We may use cookies and similar technologies to operate our website, understand website usage, improve our services, and support marketing and advertising activities.

2. How We Use Information

We may use information we collect to:

• Provide and administer our classes, programs, and services

• Process registrations, purchases, and payments

• Respond to questions and requests

• Contact you regarding your registration, account, classes, appointments, or other services

• Send reminders, confirmations, scheduling information, and other service-related communications

• Send marketing and promotional communications when permitted and when you have provided the required consent

• Communicate with you by email, telephone, or SMS/text message

• Improve our website, programs, services, and customer experience

• Maintain records of transactions and communications

• Protect the security and integrity of our website and services

• Detect and prevent fraud, abuse, or unauthorized activity

• Comply with applicable laws, regulations, legal processes, or governmental requests

• Enforce our agreements and protect our rights and the rights of others

3. SMS/Text Messaging

If you provide your mobile telephone number and separately consent to receive SMS messages from us, we may send text messages relating to the purposes described in the applicable consent disclosure.

Depending on the consent you provide, messages may include:

• Class reminders

• Registration confirmations

• Scheduling information

• Program updates

• Appointment or event reminders

• Customer service communications

• Promotional or marketing messages

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP, CANCEL, UNSUBSCRIBE, END, QUIT, REVOKE, or OPT OUT to the applicable message. You may also contact us directly to request that SMS communications stop.

For help with SMS messages, reply HELP or contact us using the information provided on our website.

Opting out of marketing text messages does not necessarily prevent us from sending communications that are necessary to provide a service you have requested, where permitted by applicable law.

Your SMS consent is not a condition of purchasing goods or services.

4. How We Share Information

We may share information with service providers and other third parties when reasonably necessary to operate our business and provide our services.

These parties may include providers that assist with:

• Website hosting and website functionality

• Customer relationship management

• Email and SMS communications

• Scheduling and registration

• Payment processing

• Customer support

• Analytics

• Advertising and marketing

• Information technology and security

• Business operations

For example, we may use third-party technology providers to process website forms, maintain customer information, send communications, or manage registrations.

We do not sell or rent your personal information for money.

We may also disclose information when reasonably necessary to:

• Comply with a legal obligation

• Respond to a valid legal process or governmental request

• Protect our rights, property, or safety

• Protect the rights, property, or safety of our customers or others

• Investigate fraud, security issues, or other unlawful activity

• Facilitate a business transaction such as a merger, acquisition, reorganization, or sale of assets

5. Third-Party Websites and Services

Our website may contain links to websites, applications, social media platforms, payment providers, registration systems, or other services operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party websites or services. Your interactions with those services are governed by their own terms and privacy policies.

6. Cookies and Analytics

Our website and third-party service providers may use cookies, pixels, tags, analytics tools, or similar technologies.

These technologies may be used to:

• Keep the website functioning

• Remember preferences

• Understand how visitors use the website

• Measure website performance

• Improve our services

• Support marketing and advertising

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Children's Information

Our programs may serve children and minors. We encourage parents and legal guardians to provide information and complete registrations on behalf of minors.

Our website is not intended to knowingly collect personal information directly from children under 13 without appropriate parental involvement or consent where required by law.

If you believe that a child under 13 has provided personal information to us without appropriate parental consent, please contact us so that we can review and address the situation.

Because laws concerning children's information can impose additional requirements depending on how information is collected and used, we will handle children's information in accordance with applicable law.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and fulfill other legitimate business purposes.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

10. Your Privacy Choices

Depending on applicable law, you may have rights concerning your personal information, which may include the ability to request access to, correction of, or deletion of certain personal information.

You may also have the right to opt out of certain marketing communications.

To unsubscribe from marketing emails, use the unsubscribe instructions included in the applicable email.

To opt out of SMS messages, reply STOP or another recognized opt-out keyword to the applicable message, or contact us directly.

We may need to verify your identity before completing certain requests.

11. Utah Privacy Rights

If applicable Utah privacy law provides you with specific rights regarding your personal information, we will process and respond to qualifying requests as required by applicable law.

Utah's privacy law includes requirements concerning consumer privacy notices, certain consumer rights, and disclosures regarding the processing and sharing of personal information. Our practices and this Privacy Policy are intended to provide clear information about how we use personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or legal requirements.

When we make changes, we will update the Effective Date at the beginning of this Privacy Policy. Your continued use of our website after an updated Privacy Policy is posted means that you acknowledge the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us through the contact information provided on our website:

Black Diamond Athletics
DBA of UTAH CHEER PROS ASHLEY A HETHERINGTON SOLE MBR
Website: https://www.blackdiamond-athletics.com/

For privacy-related questions or requests, please use our website's contact information.